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The way I see it, that number is a baseline figure for what their services would be offered for in exchange. If someone came up to me and said “here, I’ll give you $53 and in exchange you’ll let me surveil you for a year” I’d say no, but maybe someone else would’ve said yes. Then, as an experiment, maybe we can let the market take it from there, now that there’s a price and some form of discovery mechanism.
“Moral responsibility” isn’t going to affect the various amoral, systemic causes of the climate crisis.