It’s a shame the strategy is now failing because software as a service is so popular. Nothing in the GPL forces you to distribute your changes if you don’t distribute the program. So just put the program on a webserver and let users interact through an API and hey presto, steal as much GPL code as you like.
Everyone crucified MongoDB when they tried to create a licence that prevents this, and FSF have declared that the problem can’t be solved with licences and everyone just has to boycott non-free software (good luck!).
End of free software as we know it, IMHO.
This is the only reason why anyone wears any particular type of clothing. There is no style of clothing that it objectively makes sense to wear.