My brother is on my account in a different state and neither he nor I have been booted. Hoping we just got missed and they’ll never notice.

Lol I guess maybe! My industry isn’t set up that way (I don’t work in retail e-commerce) but that’s obviously the bigger ad targets on social. Retail can definitely track return metrics though.

I think it would be hard to get bots past most sophisticated purchase data tracking, but it depends on what you target for that tracking. Like I know a lot of TikTok marketing is built around understanding you aren’t going to get a lot of click throughs on the ad but it is about building brand awareness. If you are just looking at impressions it is a lot easier for bots to sneak in.

Not really (at least at my company). You pay for the campaign (display this content in this location for these dates) and you track your outcomes (number who viewed the ad, number who clicked, number who shopped, number who purchased). If the number who shopped and purchased and is low you might not be interested in continuing that partnership.

I always recommend based on shop and buy (heavier focus on buy) outcomes so I wouldn’t know bots but they’d need to be able to make purchases.

This made me realize I spend too much of my life reading and writing trash corporate speak because I breezed past most of this as yup, seems normal lol.