Google execs admit users are 'not quite happy' with search experience after Reddit blackouts
www.cnbc.com
Google executives acknowledged this month they need to do a better job surfacing user-generated content after the recent Reddit blackouts.

Plenty Google Search users were appending “site:reddit.com” to their searches to avoid SEO and get actual human answers. This became less useful with the blackouts, and Google is actually addressing it - through a new feature called “Perspectives”. Allegedly the feature highlights forums and videos from social media (TikTok, YouTube, Reddit, Quora).

This means that those search users won’t beeline towards Reddit anymore. Instead there’s a reasonable chance that they end in Reddit’s competitors, including Youtube (owned by Alphabet, the same parent company as Google Search).

Given that 47% of the traffic of Reddit comes from organic search, this is going to hurt. A lot.

  • Rakn@discuss.tchncs.de
    1·
    1 year ago

    Google should just buy Reddit. They could augment their search with it and would have an awesome basis for their LLM stuff.